THIS WHY MOST PEOPLE LOVE BARCA

''An important moment is upon the world, the biggest health, economic and social crisis in modern history and FC Barcelona has taken an exceptional decision, one that chimes with the answer that humanity requires at such a moment of great uncertainty: that everyone gives their all to counter the effect of this global pandemic which has paralysed the world. Conscious that Barça has a commitment to society that forms part of its identity as ‘more than a Club, the Board of Directors, the governing body chosen democratically by the members and presided over by Josep Maria Bartomeu, have approved the ceding of the title rights to Camp Nou for the season 2020-2021 to the Barça Foundation to raise money to invest in research projects being carried out in Catalonia and the rest of the world involved in the fight against the effects of COVID-19''

“We want to send a universal message: For the first time someone will have the opportunity to put their name on Camp Nou and the revenues will go to all of humanity, not just Barca,” club vice president Jordi Cardoner told The Associated Press.

The Spanish club's executive board said on Tuesday it will donate the entire fee raised by selling the title rights to the Camp Nou to fighting the global pandemic. The Camp Nou is the biggest stadium in Europe with more than 99,000 seats. It has never had a sponsor since it opened in 1957

“The initiative arose in an emergency situation. We think that we have to have a very quick response, putting our crown jewel at the service (of the fight).” The club had planned to wait to sell the stadium's title rights for the first time in the 2023-24 season. At that time, the club hopes to bring in 300 million euros ($326 million) paid up front for a 25-year contract to pay for renovations to the stadium and other facilities